Hugatrend: Sustainability Trends

Nowadays sustainability trends are everywhere. The world is becoming increasingly environmentally conscious. The new generation of consumers wants to know what they’re buying and how it will impact the environment.

HUGATREND is a research project on sustainability trends and innovations. The trends are identified via scanning innovations, media monitoring, search & hashtag listening, and using thematic apps. is a blog that covers a wide range of sustainability-related topics. It may help readers lead a more sustainable life while educating them on the green initiatives that make their communities more sustainable.

So, welcome to Hugatrend blog to get knowledge about the latest sustainability insights!